Photo + Video Library

Each year, the PWA produces photography and video assets to promote the industry. All photos are shot on location at Pennsylvania wineries and are purposefully generic (eg. not winery-branded) to represent the industry as a whole. We are happy to share these assets with you to support your own marketing.

VIDEO USAGE: Please credit the PWA as such: Photo/Video courtesy of the Pennsylvania Winery Association AND tag @PAWINES when posting on social media. If you’d like to receive the original video files, please directly contact the Pennsylvania Winery Association.

Click the titles below for direct links to each video:
PA Wines Anthem 15 seconds
PA Wines Anthem 30 seconds

The Grocery Bag Series
A series of 15-second videos highlighting food parings for a specific wine. Great for sharing when announcing a new vintage or simply to promote a particular bottle. (eg. We are excited to announce the release of our 2018 Cabernet Sauvignon. Make the most of its red fruit flavors and oaky notes with these food pairings.

Click the titles below for direct links to each video:
Grocery bag: Albariño
Grocery bag: Cabernet Franc
Grocery bag: Rosé
Grocery bag: Merlot
Grocery bag: Moscato
Grocery bag: Traminette

The Wine School Series
A growing series of bite-sized educational videos to help make wine even more approachable by demystifying certain grapes and elements of wine tasting and purchasing.

Click the titles below for direct links to each video:
Wine School: How to Taste Wine
Wine School: How to Read a Wine Label
Wine School: Vidal Blanc
Wine School: Steuben
Wine School: Chambourcin
Wine School: Cabernet Franc

The Wine Swap Series
A series of 30-second videos that suggest a lesser-known local alternative for a more traditional “go-to” wine option. Similar to the Grocery Bag series, these are great for sharing when announcing a new vintage or simple to promote a particular bottle. (eg. We are excited to announce the release of our 2018 Chambourcin. If you’re a fan of the Cabernet Sauvignon, you’ll love the black cherry notes and earthy, tobacco aroma.)

Click the titles below for direct links to each video:
Wine Swap: Cabernet Sauvignon for Chambourcin
Wine Swap: Dry Riesling for Seyval Blanc
Wine Swap: Petit Syrah for Noiret
Wine Swap: Pinot Noir for Lemberger
Wine Swap: Sauvignon Blanc for Gruner Veltliner
Wine Swap: White Zinfandel for Catawba

When using these assets, you much always credit the PWA as such:
Photo courtesy of the Pennsylvania Winery Association AND tag @PAWINES. Please note that these images are for digital use only, including a winery’s website, email marketing, and social media channels.