The Pennsylvania Winery Association (PWA) is the lead marketing and promotional voice for Pennsylvania wines, wineries and wine trails. Funding from this grant program is to be used as matching funds for cooperative advertising and promotional initiatives by a collective group of Pennsylvania Wineries (Wine Trails) to help increase awareness of, and attract visitors to PA Winery Tasting Rooms.
This grant funding is to be used for wine trail marketing efforts and is made possible by the Pennsylvania Wine Marketing Research Board and Pennsylvania Liquor Control Board. Pennsylvania Wine Trails can apply for matching funds for marketing campaigns to help increase awareness of and attract visitors to PA wineries.
Eligibility, requirements, and deadlines are specified in the Grant Guidelines.
All projects and spending must take place from February 1, 2025 to November 1, 2025.
Applications are accepted February 1, 2025 to March 15, 2025.
Progress Report deadline is August 1, 2025.
Final Report deadline is November 15, 2025.
The Application, Progress Report, and Final Report will require a Budget Worksheet. Wine Trails can use this template for the Budget Worksheet.
Marketing Asset Submissions and Social Media Asset Submissions can be made here.
Find the PA Wines logo usage and branding guidelines here.
A PA Wine Trail Marketing Grant 2025 Presentation will be published after the PWA Annual Meeting on February 25th, 2025.
Please contact [email protected] or [email protected] with any questions.