PA Wine Trail Marketing Grants 2026
The Pennsylvania Winery Association (PWA) is the lead marketing and promotional voice for Pennsylvania wines, wineries and wine trails. Funding from this grant program is to be used as matching funds for cooperative advertising and promotional initiatives by a collective group of Pennsylvania Wineries (Wine Trails) to help increase awareness of, and attract visitors to PA Winery Tasting Rooms.
This grant funding is to be used for wine trail marketing efforts and is made possible by the Pennsylvania Wine Marketing Research Board and Pennsylvania Liquor Control Board. Pennsylvania Wine Trails can apply for matching funds for marketing campaigns to help increase awareness of and attract visitors to PA wineries.
Eligibility, requirements, and deadlines are specified in the Grant Guidelines.
All projects and spending must take place from January 1, 2026 to November 1, 2026.
- Applications are accepted February 1, 2026 to March 15, 2026.
- Progress Reports are due by August 1, 2026.
- Final Reports are due by November 15, 2026.
The Application, Progress Report, and Final Report will require a Budget Worksheet. Wine Trails should use this template for the Budget Worksheet.
Marketing Asset Submissions and Social Media Asset Submissions can be made here.
Find the *NEW* PA Wines logo usage and branding guidelines here.
A Mandatory PA Wine Trail Marketing Grant 2026 virtual meeting: Monday, March 23, 2026.
Google Meet Link:
Wine Trail Marketing Grant Applicant Meeting
Monday, March 23 · 10:00 – 11:00am
Time zone: America/New_York
Google Meet joining info
Video call link: https://meet.google.com/nvj-yney-xky
Or dial: (US) +1 678-661-3354 PIN: 608 348 264#
More phone numbers: https://tel.meet/nvj-yney-xky?pin=2821409851523
Add this 2026 Wine Trail Grant Google Calendar to your Calendar: https://calendar.google.com/calendar/u/2?cid=Y18xZDMwZWYwZjBjMzRkYjQyOTVlNjk3YzlkOTliYTkxY2M1YTUyODlmYTVkMmI1YjZiZjM5NTlmY2M1ZDcxOGY3QGdyb3VwLmNhbGVuZGFyLmdvb2dsZS5jb20
Please contact [email protected] and [email protected] with any questions. Please include both emails in any correspondence.