Share & Pair Sundays: A New National Campaign Promotes Social Interaction

Find more details here: https://shareandpairsundays.com/

Free Assets: https://shareandpairsundays.com/free-collateral/

Wine Industry Advisor Article : https://wineindustryadvisor.com/2025/03/19/share-pair-sundays-a-new-national-campaign-promotes-social-interaction-wineamerica/?utm_source=AfternoonBrief&utm_medium=newsletter

What is the campaign about?

Share & Pair Sundays is a 2025 Spring campaign that celebrates the delicious marriage of wine and food. The campaign encourages consumers to get together on Sundays to enjoy wine, food, friends and family. Share & Pair Sundays will be promoted by the Come Over October team from March 23 (the first Sunday of Spring) through May 25. Ten Sundays in all.

How Do I Contribute to Help the Campaigns Succeed?

We are grateful for all financial contributions because they allow us to cover costs, hold press conferences, support a dynamic Social Media initiative, and maximize the impact of the campaigns in every way.

Activation is key! Download the assets we’ve created and use them creatively to suit your unique needs. Just, please maintain the umbrella ‘Share & Pair Sundays’ positioning; unity makes all of us stronger.